13 Sep 2019
Gone are the days when social media was just to connect with friends and families or catch up with the latest news. At present clients are using it to find right healthcare provider and the healthcare professional is using it to find the right patient. Social media marketing for healthcare have ensured that healthcare professionals get loyal and long term clients through social media.
According to a survey it has been found that 57% of patients decides on a healthcare professional by seeing at the social media presence of the professional. Apart from that 60% doctors have agreed that digital marketing through social media have helped them to improve the quality of their services.
Benefits of Social Media Marketing for Healthcare
Before we venture into some amazing social media marketing ideas let us understand benefits of the entire campaign.
Social media not only helps you in connecting and retaining clients but with the kind of content you post on your social media account, you get a vast platform to educate people. It is a wonderful means of communication between the healthcare provider and the clients where some common and basic quarries can easily be solved. In this way you can also win confidence and trust in the clients coming to you.Healthcare marketing ideas for success of social media marketing campaign
Make Healthcare Sound More Fun: According to healthcare advertising agencies in Mumbai, healthcare is something serious and cannot be taken lightly. But it never means that your website has to look dull and gloomy. You shall plan your social media marketing campaign in such a way that it convinces the patient that he should not dread visiting you. Healthcare professionals and organisations conduct monthly quizzes, dares and competitions for encouraging people for actively participating in their health plans.
Go Viral by Targeting Community Values: Social media is a huge platform and marketing over it is all about building active relationships. Going viral and grabbing attention of large audience in short period of time have been a game changing Healthcare Marketing technique. Healthcare professionals can easily use it to their advantage as their topics of marketing is something most people in the society can connect to or are concerned of. Topics like ways of living healthy life, cancer awareness or stress management can grab attention of large audience.
Be a Source of Information that Helps: As discussed earlier social media offers a large platform to educate people. People are scared and concerned about certain disease because they do not have right knowledge, understanding and information about that disease. You can be the source of that information through the content you post on your social media account.
Make It Helpful But Interesting: You dint need to use medical jargons and percentages to give helpful information on social media. On the contrary it should be emotional, interesting and relatable so that it catches the interest of the reader.