There are a lot many things that Covid taught the world but the foremost thing it made humans realize is ‘Health is Wealth.’ Being healthy is not just about hitting the gym and rigorously sweating for hours but it is also about taking care of your diet and maintaining a proper sleep schedule. Gone are the old traditional ways of diving into a fitness magazine in order to gain tips on what and when to eat in order to remain fit. Today people look towards ‘Dieticians and Nutritionists’ who are professionals and can guide them with a proper nutrition chart.
More and more Dieticians having realized the immense potential of digital space, are taking their services online. ‘Online is the new Offline’ and it indeed is and that’s the reason why the World Wide Web (www) has been proven to be a boon for a large number of Dieticians and Nutritionists. A well-curated website has a lot of potentials- from taking your service to a wider audience to establishing you as the best player in the domain, from helping you convert more sales, to a website that takes care of everything.
If you are a Dietician or Nutritionist and are planning to create an effective website, there are a few things you need to keep in mind.
Your Homepage should have your detailed Bio
Your homepage is the key to your website and it should have all the necessary segments, the foremost being you’re ‘About’ section. People don’t know about you but they are on your website and might be your potential patient, what must be they looking for? No surprises in guessing- it’s your Bio. The Bio on the first page of your website or your homepage should have detailed information about your medical education qualification, your past work experiences as a dietician/nutritionist, and your current role. The visitor, as soon as he/she visits your website, should get an idea of your background in order for him/her to decide whether he/she wants to go ahead with the treatment or not.
A lot of websites do have a bio section but not on their homepage or at least not on the topmost section, this leaves visitors frustrated as they don’t have time to search for a bio on your website. Hence it is crucial for you to ask your website development agency to add a Bio section of yours on the homepage but do make sure it is short and crisp as no one has enough time to read a complete bio-data.
Display Offerings with Direct Links to Service Pages
After clearing the first step of adding a Bio section on your website’s homepage, the second crucial step is to create segmented sections of your offerings. Displaying everything which you offer on your website with direct links to your service pages will add more weightage to your website and it will make navigation easy for visitors. Listing Services with links which might include 'Personal Counselling,' 'Online Counselling,' 'Ayurveda Dietician' or 'Weight Loss Program’ will also help visitors in getting an idea of what they are actually about and as per that, they can prepare their mind as to which service they want to avail.
It is advisable to give a brief detail about all the services and the duration they might take. Mentioning the charges for each service will also help patients understand their budget and accordingly they can decide whether to opt or not.
Content is King, it is the driving force that brings web traffic to your website. There is no denial of the fact that adding useful, insightful, and trendy content with the right keywords on nutrition and diet will help you enhance your SEO results but it is also important to add testimonials to your website.
Displaying Testimonials will not only build your credibility but will also give the visitors a glimpse of how it would be to work with you. Also sharing videos of your past patients describing their experiences with working with you will build confidence among your potential customer.
If you are a Nutrition and Dietician and looking for a web development agency for creating a website for you, then we recommend MediBrandOx. A healthcare web development agency that focuses and specializes in creating websites for Nursing Homes, Doctors, Surgeons, Hospitals, and Pharmaceuticals Companies has created a niche in the domain. Be it enhancing SEO rankings or creating all platform-friendly websites, they do everything which you might. We hope you use their services and touch new heights of success.