It will be interesting to note that for a successful dental practice, a dental clinic needs to register at least 20 new patients every month. With 97 percent of people going online and out of that 73 percent choosing a dentist online, getting 20 new patients a month is a little difficult with traditional means of marketing. For this, you will need to knock at the door of digital marketing and upgrade yourself to face the competition. Dental digital marketing is one of the most effective tools for getting patients to the dental clinic.
Optimizing Google my business page
Optimizing Google my business page will definitely make an impact on the number of monthly leads you get and your conversion number. When a person makes a location-based search, Google local packs pop up local listed businesses. You can be on that listing with an optimized GMB page.
Create name and value for your brand online
According to the best dental marketing company, creating the name and value of your brand online is a very crucial step in the digital marketing of your dental clinic. Your brand name is actually a promise to your customer of offering the best dental services to them. Apart from them it also tells the visitors how you are different from your competitors in the market.
Your website is your face
You don’t make your clinic look like a hideout of gangsters with sketchy entrance, dim lighting, and decade-old dental equipment. You keep it updated, bright, and beautiful to make the patient feel happy and confident. Similarly, your website is the first place of interaction between you and your prospective patient. You will be judged by your website. That is why you need to keep it upgraded, easy to navigate, and full of relevant and helpful information for the patients. The patient should be easily able to contact you, book an appointment, and pay bills online.
Managing reviews about your practice
Another way of getting more patients to your clinic is by managing reviews about your practice online. When you search reviews with your clinic name online, sites like Yelp or Health Grades will show reviews about you. If your name is not found then make a profile with such sites. If it is there then upgrade your profile, read reviews about you, thank positive reviews, and reach out to solve the complaints of people who have given negative reviews.
It will be interesting to note that Google always gives preference to the website which provides regular, relevant, and informative content to the visitors. A renowned digital marketing company in London UK suggests that you try your hand in Dental blogging and start answering dental quarries of the people coming to your website. It will play an important role in improving your ranking.
Social media business page
This is another very interesting means of generating new leads in this digital world. Create a business page of your clinic on Facebook, Twitter, and other such social media platforms. It will give you ample opportunities to engage with new patients.
Video marketing is the future of digital marketing
There is no denial of the fact that video marketing is the future of digital marketing. People can be engaged better with videos over text. They can see a video repeatedly but may or may not read content again and again. Include website welcome video, physician profile video, patients review video, procedures and treatment videos, and other educational videos on your website.
Registration on relevant dental directories
With 90 percent of people looking at reviews and ratings of dental clinics online and 88 percent believing those reviews and ratings, registering yourself on various online dental directories can be of great help. Make a profile on sites like Yelp, ZocDoc, and Smile Guide to get good references.
Emailing the existing patients
In the race of getting new patients, do not forget about already existing patients. They are the ones who will actually refer you to their friends and family. Keep emailing them regularly for staying in touch with them. It will definitely keep you on top of their mind and when the time comes they will promote your service in the community.
Pay per click advertising
Pay per click is an amazing way to get a quick influx of patients right at the doorsteps of your clinic. Services like Google Adwords make your ad appear when someone searches for dental service in your locality. All you need to do is select keywords by which your ad will appear, create an ad, and link that ad to the landing page of your website. As evident by the name itself, you will need to pay every time someone clicks on your ad.
Medibrandox is a renowned digital marketing agency in UK. It has a team of marketing experts who have been offering extensive digital marketing services to various medical firms and health centers to increase their business by many folds.
GET IN TOUCH WITH THE MEDIBRANDOX TEAM TO KNOW MORE. >>